German carmaker Audi has had a successful stint in India despite premium pricing since its entry in early 2004. Audi India has launched several models in A series and Q series and has fared better than contemporaries Mercedes and BMW. During this year of economic downtrend in India where even local heavyweights like Maruti Suzuki and Tata Motors were reeling with backlog of inventories even during festival months, Audi has swept ahead with continuous profits of 21 percent in first quarter followed by 33 percent in second quarter and continued this trend by maintain consistent growth at 66 percent.
The carmaker is soon to launch its latest premium sedan A3 which has run its course in Europe as a hatchback car introduced in 1996. This sedan version is likely to be priced in range of INR 25 – 30 lakhs and will be offered with both diesel and petrol engine options.
From a few spy shots of the A3 sedan present on internet one can gauge that this four door sedan has been built on parent Volkswagen’s MQB platform to target CLA series of Mercedes Benz. This car’s exterior design been made to suit sensibilities of a varied group of customers ranging from Asia to Europe and North America to Africa. The car will have a 2.0 liter turbocharged power train with six speed automatic and manual transmission options.
Exterior body will have similar lines and angles like the Q3 with wide grille in front to encompass radiator and air dam and will span entire center section of front bumper. The Audi A3 sedan will receive a grand launch at America’s Super Bowl scheduled to be held in February, 2014 and will offer tough competition to Mercedes in competitive segment of compact luxury cars. Market sources have stated that the A3 is targeted towards tech savvy generation of today therefore is fitted with latest wireless and navigational entertainment system which will allow passengers to receive directions to required destination, make phone calls and also drive at the same time. All these functions can be carried out with the touch of a button on its steering wheel.